Monday view · W37

CRM, ads and revenue in one model. One definition per number.

refreshed 06:00 IST · pipeline ok

Won revenue

₹13,82,000

↑ 18% vs last week

Deals won

25

225 leads · 11.1% win

Paid spend

₹1,00,000

ROAS 8.0×

Cost per won deal

₹4,000

paid channels only

Revenue by campaign · click to drill down

4-wk trend

Drill-down · Meta

Clinic launch

Spend
₹58,000
Leads
112
Won
7
Win rate
6.3%
Revenue
₹3,18,000
Cost / lead
₹518

Many leads, low win rate: the form is converting, the follow-up is not. Flagged for sales.

All figures are invented for the demo.

Case study

Concept build by Kernel&Terminal — demo data, not a real business