From ideato something real.
Seven stages, each with a clear objective, activities and deliverables — so you always know what happens next and what we need from you.
The seven stages
ArtifactProblem brief
01 / 07
Discover
Understand the problem before proposing a solution.
Understand your business, users, goals and constraints so we solve the right problem.
What happens
- Kick-off conversation
- Goals and success criteria
- Audience and user needs
- Current systems and content audit
- Competitor and reference review
You receive
- Discovery summary
- Scope outline
- Initial estimate
Your part
One or two conversations and access to existing materials.
ArtifactProduct roadmap
02 / 07
Plan
Turn goals into a concrete, prioritised roadmap.
Define exactly what will be built, in what order, on which stack and by when.
What happens
- Feature scoping and prioritisation
- Information architecture
- Technical architecture
- Timeline and milestones
- Content and asset plan
You receive
- Project specification
- Sitemap / architecture
- Milestone plan and quote
Your part
Review and approve the plan; confirm content ownership.
ArtifactInterface prototype
03 / 07
Design
Design the experience, not just the screens.
Create a clear, premium interface that serves the user journey and your brand.
What happens
- Wireframes and user flows
- Visual direction and design system
- High-fidelity screens
- Responsive and state design
- Motion and interaction principles
You receive
- Design system
- Page / screen designs
- Prototype where useful
Your part
Feedback on direction and screens at two checkpoints.
ArtifactWorking system
04 / 07
Build
Engineer it properly, in the open.
Develop the product on a modern stack with clean, maintainable code and regular demos.
What happens
- Component-driven development
- Content and data integration
- APIs, forms and integrations
- Performance and accessibility built in
- Preview deployments for every change
You receive
- Working preview environment
- Source repository
- Progress demos
Your part
Review previews; supply final content and credentials.
ArtifactQA matrix
05 / 07
Test
Verify everything before anyone else sees it.
Make sure the product works across devices, browsers and real-world scenarios.
What happens
- Functional testing
- Cross-device and cross-browser checks
- Accessibility review
- Performance audit
- Security and form testing
You receive
- QA report
- Fix log
- Launch checklist
Your part
Final review and acceptance.
ArtifactProduction
06 / 07
Launch
Ship it cleanly.
Deploy to production with domain, analytics and monitoring configured.
What happens
- Domain, DNS and SSL
- Production deployment
- Analytics and SEO verification
- Email / form delivery checks
- Handover documentation
You receive
- Live product
- Handover pack
- Access and credentials
Your part
Go-live approval; receive handover.
ArtifactMonitoring
07 / 07
Support
Keep it running and keep it improving.
Support the product after launch and evolve it as your business grows.
What happens
- Post-launch support window
- Monitoring and updates
- Content and feature changes
- Performance reviews
- Roadmap for the next phase
You receive
- Support window
- Optional maintenance plan
- Next-phase proposal
Your part
Report issues; plan the next iteration together.
FAQ
How it works in practice.
A starter website can be live in one to two weeks. Business websites, software and automation projects usually run from three to twelve weeks depending on scope.